Stories » The Advantages of Promotional Corporate Gifts in the Marketing Mix (2012-Feb-12)

The Advantages of Promotional Corporate Gifts

Over the 25 or so years we at the Tara Slevin Group have assisted hundreds of companies with there sales and promotional gift requirements, from the simple budget promotional pens through to some extensive sales and marketing campaigns and product launches (see below for samples). We take pride in the fact that many successful Irish companies have been help by us with they Corporate Image and branding.
 
The main obvious example of the corporate promotional gift for sales promotion is Brand Awareness and re-enforcement. It is also one of the most upfront and quickest ways to get your clients and potential clients to remember you. Many of our clients have asked us to find and source new and innovative was to market their company thought promotional gifts, and we always relish the challenge in coming up with new and unique novel ways to make sure their message is FRONT AND CENTRE in any promotional campaign.
 
With the fact that environmental change is now becoming a fact, we are always looking for low impact ways to balance the need of the company to communicate their message in an effective way and also to assist but with promotional corporate gifts that are environmentally friendly. With this in mind we are going to source more and more items that have a low environmental impact, and or utilising recycled materials. One of our favorites is the Recycled note book and environmentally friendly promotional pen which is a spiral bound 70 page note book and promotional pen, made from 100% recycled paper and a bio fabric coloured material, the pen has biodegradable parts and blue ink. Or the beautiful and highly functional environmentally friendly Recycled laptop bag which is a Lightweight laptop bag made from recycled polymer, fits most laptops up to 15". We also have an Eco promotional pen made from corn derivatives, which is just looking for some smart Marketing to be utilised
 
When you are getting involved in guerrilla marketing, aside from a novel campaign you also need some excellent promotional items to make sure that its a campaign that is rememberable and successful. This is where Tara Slevin Group are experts in assisting Promotional Companies, Advertising and Public Relations companies and we have been involved in some of the best. It is ironic that with the advent of the Internet and its easy or reaching the customer through search engines, social networking, online marketing and viral campaigns, it is usually the offline message that is the most effective. In fact, most of the online companies always use offline guerrilla marketing and promotional gifts as a way to reach their customers, WHY?
 

Because..... Using Promotional Gifts in Guerrilla Marketing

 
 

These are the most requested Promotional Gifts that we supply to clients

Advantages of using Promotional Products

  • Distinct and long-lasting: promotional products have one of the unique benefits that the can be continually “consumed or used”, where as advertising's affects wear off very quickly afterwards.
  • Versatile: the beauty about promotional products is that they can be used in almost every situations, from a corporate uniform to business gifts, or even the guerrilla marketing attack on a third party event.
  • Brand Value Reinforcement: promotional products have a higher perceived value, so when your clients/potential clients receive a promotional product they feel important and appreciative.
  • Enhances targeted marketing campaigns: promotional products boost targeted marketing campaigns, especially when they are themed and customised to a specific campaign. They also work effectively when combined with other advertising media, increasing response rates and the overall effectiveness of the advertising media.
  • Impact and effectiveness can be easily measured: the success of using promotional products in your marketing campaigns is easily measured, with obvious results every time